Upgrade Encouragement Widget, Block, Shortcode
Show your customers how they can upgrade their products. To get information about possible upgrade paths, users normally need to navigate to their licenses view. From there, they have to ‘view license’. Not anymore. Upgrades should be clearly visible and available instantly so that they don’t have to wonder. Right now you have a possibility to show upgrade options with a Widget, Shortcode, or Gutenberg block. That’s perfect for more passive encouragement; just to display upgrade options in various contexts.
The widget comes with a number of settings. You can define its title, add a custom message, select which product to show upgrade options to, limit the options, and more. The Gutenberg block and Shortcode come with their own configuration options / parameters. You can customize those blocks or shortcodes to your liking and to fit your business best.
Upgrade Encouragement Popup
Widgets, Gutenberg blocks, and Shortcodes are all ‘static’ content that’s meant to blend with the site. A popup is more prominent and definitely can’t be missed. Popups provide the same upgrade information and comes with similar configuration options. There’s one more difference that’s perhaps the most important — a schedule.
You can decide to show the popup on a schedule. Decide how many days after the purchase the popup should be shown to your customers. How many times should it be shown? You can add variables to a single popup so that it shows 7, 14, 30, or 180 days after purchase. This informs customers about upgrade options for specific products in your offer.
Upgrade Encouragement Email
After making a purchase, people rarely return to the store’s website. This puts us in a pickle since popups, shortcodes, and widgets work only when a customer is visiting your site. This is when email automation comes into play.
Emails come with default content which you can fully customize to your liking. With that said, you also get to use the following tags:
- {upgrade_options} – display upgrade options in table form
- {username} – display username
- {user_first_name} – display first name
- {user_last_name} – display last name
- {user_email} – display the email its sent to
- {unsubscribe} – when clicking link, users will no longer receive upgrade info emails for that particular product.
How many times those emails will be sent out depends on you. You can add many variables to a single popup so that it shows 7, 14, 30, or 180 days after purchase informing customers about upgrade options for specific products in your offer. Set up emails for as many products as you’d like, too.